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#profile

Updating originator profile pages: increasing Lender Search engagement

Problem

Originator profiles were a main feature of Scotsman Guide's Lender Search product. The main goal of Lender Search (per the website) was "connect directly with a … lender", a.k.a. user engagement with the lenders that would show in the search results. The profiles did not display the most useful information quickly to users, leading to a drop-off in engagement with the originators found through Lender Search.

Goal

By redesigning the profiles, I believed I could:

  • Get users the most important information about the lenders in form of a "Quick View"

  • Lead users to fill out engagement forms or click-through to the originator's website

The process of the redesign, from research to high-def wireframes

Research: Survey initiative

  • Sent out a survey to all originators subscribed to the service and signed up for market research, identifying key trends in the data that mattered most to them

  • Conducted interviews with different originators to understand the most important information to display on a profile at first glance

  • Designed a "Quick Look" area called "What We Offer" and flushed out the "Who We Are" and "What We've Done" features based on user feedback

Final mockup of the profile

Major Outcomes

Even in the first week of publishing the new profiles, there was increased engagement from the Lender Search to the originator's website from the profiles

There was a spike in average time spent on profile pages

Survey data ended up being useful outside of just this project; marketing ended up using survey data for one of their projects

Increased click-throughs

Increased Average Time on Page

Research Data Used In Marketing

© Nick Brosas Design 2025

I don't really know what to put in a footer for a portfolio

© Nick Brosas Design 2025

I don't really know what to put in a footer for a portfolio

© Nick Brosas Design 2025

I don't really know what to put in a footer for a portfolio